WELCOME!

At OSO, we specialize in operations across multiple industries. Our firm is well experienced in waterpark and resort startups, and translates this knowledge into other industries through policies, procedures and organizational development.  

We wish to be the trusted partner for businesses seeking transformational growth and success through innovative thinking, operational excellence, and a commitment to integrity.

Our mission is to empower businesses with the knowledge, skills, and resources needed to achieve sustainable success through a holistic approach, leveraging our expertise in human capital, P&L management, business development, and organizational development. 

We are driven by the belief that a blend of conventional and unconventional thinking is the key to unlocking unprecedented growth and long-term value for our clients.


Developing key players in your organization to take on the task of tomorrow. The idea that there is no success as a team or organization until there is a person ready to replace their predecessor.

*Without the use of this process, your team is susceptible to stagnation, high turnover rates, and the loss of profits/assets.

Success through Succession

We want to let you in on our little secret to avoid this

* Pause for effect *

  • Recruit

  • Train

  • Operate

  • Develop

  • Retain

When you are able to build an efficient operation with these ingredients, you are left with Success Through Succession. It is inevitable. Success Through Succession is a clear result of putting people and processes first.

As your leaders are climbing in their professional and personal careers, they are also developing key players behind them. Leaders are given the Most Effective Role by flying at 30,000 feet, while simultaneously possessing the Emotional Intelligence (EQ) and grit to participate with the Front Line.

THIS IS HOW WE DEVELOP

THIS IS WHO WE ARE

Meet Our Team

  • Joshua Martinez

    CO-FOUNDER

    The powerhouse that keeps everyone motivated and takes care of the heavy lifting.

    Josh combined his passion for people with his passion for waterparks and embarked on a global journey that helped shape him into the leader he is today.

  • Nathan Lahti

    CO-FOUNDER

    The visionary with a head full of ideas and a desire to help people become their best selves.

    Lahti has discovered his true specialty: Helping to create, train, and develop leaders for generations to come. Creating a cycle of development, where the executives develop the managers, managers develop the leadership, leadership develops front line, and front line gives 110% to their guests.