Helping organizations open and operate aquatic venues.
Does this sound like you?…
You deserve to feel confident your park is ready for success.
We know the pressure you’re under—because we’ve been there. Between us, we’ve operated, designed, and managed parks of all sizes. With decades of combined waterpark industry experience, we’ve helped organizations like yours open on time, stay compliant, and keep guests coming back year after year.
How We Can Help.
COMMERCIAL POOL MANAGEMENT & CONSULTING
FRACTIONAL MANAGEMENT SERVICES
CUSTOM SGE LIFEGUARD COURSES
“Are our systems and standards Best in Class?”
“How do we minimize the number of incidents per year?”
“Are we protected if a major incident occurs?”
“I’m ready to be Best in Class.”
“I don’t have enough staff.”
“Who will train my staff this year?”
“No one wants to work.”
“None of my leaders are ready.”
Roadmap to Success
CALL
We start with a simple conversation. Tell us about your vision for your waterpark, and we’ll listen, ask the right questions, and guide you toward the best path forward. No jargon. No pressure. Just a clear next step.
COLLABORATE
From concept to opening day—and beyond—we partner with you every step of the way. Whether you’re designing from scratch or improving an existing park, we provide the expertise, resources, and industry know-how to make your project a success. You bring the dream, we bring the plan.
CELEBRATE
Your grand opening isn’t the finish line—it’s the beginning of a park that runs smoothly, delights guests, and creates lasting memories. We’ll help you celebrate any & every milestone; keeping your waterpark operating at its best for years to come.
Download the FREE Checklist:
Is Your Waterpark Ready to Open Today?
Don’t wait until the gates open to find out something’s not working. Our free Aquatics Comprehensive Checklist helps you spot potential issues before they become expensive problems. We’ve used this roadmap while opening our parks. Now its yours.
Meet the Team
We’re not just consultants—we’re operators, builders, and problem-solvers who’ve been in the waterpark industry for years. Between the two of us, we’ve planned, opened, and operated parks of every size, helping guests make unforgettable memories while keeping things safe, smooth, and profitable.
We know what works (and what doesn’t), and we’re here to make sure your park launches strong and stays successful season after season.
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Co-FounderJoshua is a seasoned waterpark and hospitality professional with extensive expertise in aquatics operations, startup development, and risk management. He began his career in water safety and lifeguard training, gaining early experience in frontline operations, staff development, and regulatory compliance that laid the foundation for his leadership approach.
Over the past decade, Martinez has helped launch and manage multiple high-profile waterparks and resorts across the U.S. and internationally, including Great Wolf Lodge, Wilderness at the Smokies, Camelback Lodge & Aquatopia, and Wet ‘n’ Wild Phoenix. His diverse roles have spanned aquatics, loss prevention, housekeeping, food & beverage, and venue management, giving him a broad understanding of both guest experience and operational excellence. As an Authorized Training Center with StarGuard ELITE, he continues to mentor and certify aquatic professionals, ensuring teams operate safely, effectively, and with confidence.
This unique combination of startup expertise, operational design, and commitment to safety enables Martinez to help amusement and hospitality organizations deliver memorable guest experiences while building high-performing, well-trained teams.
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Co-FounderLahti is a seasoned aquatics professional and entrepreneur with deep expertise in training, operations, and risk management. He began his career as one of Illinois’ first 15-year-old lifeguards at Six Flags Great America, Hurricane Harbor, gaining early experience in safety, customer service, and team collaboration.
He later joined Great Wolf Lodge, where he supported his first startup alongside co-founder Josh and expanded his skills across Housekeeping, Human Resources, and Food & Beverage operations. This diverse experience enables him to help aquatics and hospitality teams operate safely, efficiently, and effectively, while fostering high-performing, well-trained staff.
Organizations and Associations
